The last couple of decades with the help of new technologic advancement, this era has become the era of new/comtemporary media enviornment. Media is actually a "substance or agency" which proeduce an effect between the individual and the world.
The most basic and first form of media had come into being in the shape of vinyl, cassettes, newpapers, radio, and television and later this technology change into the new technology with the conception of the internet and the world wide web 2.0 or, (New media) like mobil phone, wireless and digital network and now people began to called it the mass media.
In this view, the time and place between the old media into the new media has been compressed by new media. If I would explain this when old technology changed into new technology it was the begining of the new media after remediation and technological convergence its papularty has been increased and the distance between time and space has been compressed, its latest example is iphone. Iphone is the big example of new media, now it is possible that just on one thing you can access in a minute at the other end of the world and it is called human computer interactivity ( many to many communication). According to Bolter and Grusin, remediation is a defining characteristic of new digital media because digital media is contstantly remediating its predecessors (television, radio, print journalism and other forms of old media). Immediacy and Hypermediacy are also the major tolls in the process of media change and played a vital role in the establishment of new media.
Reference:
Hassan,R.(2004. 'Media Politics and the Network Society', openuniversity press new york: NY10121-2289,USA.
David bolter,J. Richard Grusin,A.(1999). Remediation:Understanding New Media, Cambridge: MIT press.
Media.http://newmedia.wikia.com/wiki/Old_media.


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