Introduction: What do we mean by ‘Media’ and ‘Cyberculture’?

''Media'' is something through which an effect is produced: especially (Radio, television,internet and newspapers), these all are the channels of communication that reach large number of peopls and it is called the mass media.  e.g. Air is the medium through which sound is carried. 'Media' is actually a plural form, the plural  form of 'medium',as the collins English Dictionary defines it is an intervening substance or agency for transmitting or produced an effect'. According to Marshall Mcluhan: 'The medium is the message' In his   Understanding Media, first published in 1964, focuses on the media effects that permeate society and culture, but McLuhan's starting point is always the individual, because he defines media as technological extensions of the body. As a result, McLuhan often puts his inquiry and his conclusions in terms of the ratio between the physical senses (the extent to which we depend on them relative to each other) and the consequences of modifications to that ratio. This invariably entails a psychological dimension. spacect.  www.marshallmcluhan.com/main.html

''Cyberculture''

The culture arising from the use of computer networks, as for communication, entertainment, work, and business is called cyberculture.

Cyber is a prefix used in a growing number of terms to describe new things that are being made possible by the spread of computers. Cyberphobia, for example, is an irrational fear of computers. Cyberpunk is a genre of science fiction that draws heavily on computer science ideas. Cyberspace is the non-physical terrain created by computer systems. Anything related to the Internet also falls under the cyber category. www.webopedia.com/TERM/C/cyber.html

References:
www.marshallmcluhan.com/main.html
www.webopedia.com/TERM/C/cyber.html